Alex Minder
Alex Minder

Alex Minder

Chairman of the Board of Directors

Avales AG

My Expertise

With over 20 years of CEO experience in internationally active, publicly listed companies within the consumer goods sector, I have developed a sharp understanding of diverse entrepreneurial challenges.
During my 13-year tenure as a member of the Group Executive Board of the Valora Group and CEO of Valora Trade—Europe’s leading distributor of Fast Moving Consumer Goods (FMCG) with 12 national subsidiaries—my responsibilities covered a broad entrepreneurial spectrum. This included the successful strategic realigning of the group, encompassing various acquisitions as well as the divestment of specific business units. As a member of the Board of Directors of the Wilhelm Group since January 2017, my goal is to apply my expertise in a pragmatic manner to an agile, owner-managed group of companies.

My main responsibilities
  • Setting the strategic cornerstones
  • Providing impetus for market development
My passions The diversity and beauty of the Surselva region in Grisons regularly motivates me to engage in various sporting activities – no matter the season. Fortunately, my whole family shares my passion for this wonderful area and for certain sports. The ski runs, mountain tours and rounds of golf we enjoy together are always great experiences. Another passion of mine is contemporary literature. My evening reading sessions are, at times, almost endless.